On February 20, 2019, the SIAS held the “Shanghai-US Exchanges and Cooperation: US Brands Marketing Conference”, which is part of our efforts to prepare for two upcoming events: World Branding Forum and High-end Forum on China-US People-to-People Diplomacy, both launched by the SIAS.

Representatives from Council of American States in China (CASIC) attended the meeting, hailing from Maryland, Florida, Iowa, Pennsylvania and Georgia. They shared their individual states’ brand cultures and industrial landscapes, and offered their insights into local exchanges with the US. Scholars from the Shanghai Academy of Social Sciences (SASS) joined SIAS research staff at the meeting.